Fresh Flower
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Fresh Flower ⁕
Jane Launch Campaign
In Oct 2022, Jane Technologies launched both a new iOS shopping app for cannabis consumers, in conjunction with the rollout of the new visual brand.
Display ads, email drip, & social takeover
Display ads — three variants
Variant A
Showing high-fidelity app experience
Var A; click to expand
Variant B
Cannabis brand-forward with highly simplified UI
Var B; click to expand
Variant C
Lifestyle image hinting product effects
Generic product and fully abstracted UI
Var C; click to expand
Email drip
All users with a Jane desktop account.
Pre-launch
Launch day
Post-launch; no purchase in app yet
Organic social takeover
