Fresh Flower
⁕
Fresh Flower ⁕
Jane Launch Campaign
In Oct 2022, Jane Technologies launched both a new iOS shopping app for cannabis consumers, in conjunction with the rollout of the new visual brand.
Display ads, email drip, & social takeover
Display ads — three variants
Variant A
Showing high-fidelity app experience
Variant B
Cannabis brand-forward with highly simplified UI
Variant C
Lifestyle image hinting product effects
Generic product and fully abstracted UI
Email drip
All users with a Jane desktop account.
Pre-launch
Launch day
Post-launch; no purchase in app yet
Organic social takeover