Design
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Jane Technologies Launch Campaign

 

Fresh Flower

Fresh Flower ⁕

Jane Launch Campaign

 
 

In Oct 2022, Jane Technologies launched both a new iOS shopping app for cannabis consumers, in conjunction with the rollout of the new visual brand.

 

Display ads, email drip, & social takeover


Display ads — three variants

Variant A

Showing high-fidelity app experience

Var A; click to expand

 

Variant B

Cannabis brand-forward with highly simplified UI

Var B; click to expand

 

Variant C

  • Lifestyle image hinting product effects

  • Generic product and fully abstracted UI

Var C; click to expand

 

Email drip

All users with a Jane desktop account.

  • Pre-launch

  • Launch day

  • Post-launch; no purchase in app yet

 

Instagram

Organic social takeover

 

More surfaces