Site Redesign

Problems to solve

• Accordion components weren’t being opened

• Positioning no longer relevant

• Didn’t include full product functionality

Previous page

Opportunities to leverage

• Build trust through showing real sellers via photography and social proof

• New video assets with updated UI and functionality

• Speaking to ICP’s of SOC and relevant features for each

• Incorporate updates to Square’s brand visual guidelines

Wireframe

New page

Through user testing, we found out that testers gravitated most to the “all types of businesses” section, because of the clarity afforded by the lifestyle imagery/UI combination. They said it really helped them understand the product better. So we moved that section further up on the page. This was a key addition to the page that was an initial hypothesis on what could lead to success. Performance data: “Our new public webpage is outperforming our previous version in terms of clicks to the main CTA button.”