Square Online Checkout
💳
Square Online Checkout 💳
Campaign Video Shoot
Background
Needed for use on new SOC site and paid social
Leverage new UI and functionality
Allow for easy updates (no hand models) and re-cutting
Grounding in real scene by showing seller/buyer environments
Simplifying product steps and UI, yet maintaining fidelity of product experience
Shot list
Seller creates a link and shares the link via text
Seller creates a link and shares the link via email
Seller creates a link and shares the link via Facebook post
Seller creates a link, exports code, embeds button into website
Seller creates a subscription link, embeds in site via buy button
One of five different product flows. Full videos are then cut differently for use in ads, social posts, or public web.
Using the videos in paid social
Paid social
Product UI for sequences
Before I simplified in to an abbreviated yet still high-fidelity UI and flow.
The Shoot
Directing the scene creation over Zoom
Finding the magic moment
Horizontal pan allows for different ratios, cropping the top and bottom and the composition is still retained
