Jane Brand Design System

In 2022, as the founding brand designer at Jane Technologies, I started the rebrand process from the ground up. Prior to this, brand design at Jane had not been on the company’s radar and the experience was not cohesive or well thought out in terms of how we want users to feel. I started by basing graphic elements and typography around circular design elements found in the gold heart brand mark. From there the system grew organically as we applied it to more and more touch points throughout 2022, culminating in an official launch of the brand look and feel in Fall of 2022. Below are selected pages from the style guide that I created for the design team. For external partner guide, see this page.