Resilience Lab Inc.

Marketing Design Lead

At Resilience Lab Inc, an online therapy/teleheath startup, I led the creation of a new visual design system that would be used for the website redesign in Webflow but extending to all marketing touchpoints as well as product design. This system applied to scaled illustrations/iconography across marketing and product, social media posts, sales materials, iterative landing page design, and a Webflow-Figma web component library which informed scaleable design across the homepage and eight secondary and tertiary pages. My role sat within our small marketing team of three, consisting of our Director of Marketing, Copywriter, and myself.

In November 2023, Resilience Lab made the decision to cut staff due to funding and budget constraints, and this included the entire marketing function. We did launch part of the web redesign (homepage and several secondary pages) and the migration from Wordpress to Webflow. For development, we worked with our friends at Dias Made.

To see the brand before my time at Resilience Lab working on the redesign, see here.

Web Redesign

Includes homepage, secondary pages, landing pages, and component library.

Visual Brand Foundations

Includes typography, color, UI elements, icons, illustrations, and graphic devices.

Other Brand Touchpoints

See how the visual system applies to social media and sales materials.