Tally
Site Redesign
Background
The homepage for Tally (meettally.com) was in need of a reboot from two directions – first, it had to be rebuilt on a WordPress for the Growth team to have the flexibility to run different experiments and create pages independently. Secondly, the brand had outgrown the aesthetic and brand elements of the former site and was moving in a new direction with illustration and brand elements; namely primary colors and bold, graphic shapes and away from the pastel gradients that had defined the brand's earlier visual language.
I was brought in as a contractor to redesign the existing pages, as well as variations of different modules that the Growth team could use to create many different types of future pages for any marketing need. I also created a UI kit and style guide for Tally, as well as the web dev agency who was building the site, Sharp Notions.
Homepage
The Tally homepage.
Blog Page
The new blog and content pages.
UI Kit
Style guide created for web elements.