Jane Technologies

Senior Brand Designer

Ecommerce + Cannabis

As Senior Brand and Marketing Designer at Jane Technologies, I built and led the Brand & Visual Design function, creating Jane’s first full brand identity system. I worked with leadership and product teams to position Jane as the go-to cannabis marketplace, designing everything from logomarks and app icons to typeface guidelines, color systems, and iconography guidelines.

I also led the rebrand rollout, redesigned company webpages, created sales materials and investor decks, and art directed Jane’s first iOS app launch campaign across web, social, and email. I also handled copywriting, making sure to keep everything cohesive, and that the brand’s voice and visuals worked seamlessly together.

iOS Launch Campaign