Tally

Contract Visual Designer

Fintech

The homepage for Tally (meettally.com) needed a refresh in two key areas. First, it had to be rebuilt on WordPress to give the Growth team flexibility to run experiments and create pages independently. Second, the brand’s visual identity was evolving, moving from pastel gradients to a bolder look featuring primary colors, graphic shapes, and new illustration styles.

I was brought in to redesign the existing pages and create versatile modules for the Growth team to build future pages tailored to various marketing needs. Additionally, I developed a UI kit and style guide for Tally and the web development agency, Sharp Notions, to ensure consistency across the redesigned site.